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3 benefits of using Inbound Marketing for IT companies

Companies all over the world have dramatically changed their acquisition process and their workflow. 10 years ago, people were only buying from 9 to 5, during office hours; the office spaces were usually private, and mostly cubicles; and the most common information resources were usually newspapers, magazines, TV and advertisement banners. Nowadays, we are connected […]

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The Benefits of Using Marketing Automation in B2B Companies

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters being the B2B industries such as IT, manufacturing, and […]

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7 Lead Generation Tips to Drive More Sales

B2B companies are constantly looking for new prospects that can benefit from their services. As a result, lead generation is one of the most critical and challenging B2B pursuits. BtoB Magazine surveyed US B2B marketers and found that in 2013, generating more leads remained their top challenge, cited by 60% of respondents. That was followed by […]

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Reasons Marketers Need to Invest in Visual Content

The rapid spreading of mobile devices and the photo editing tools that are easier and easier to use allowed us all to become publishers. Marketers in all industries noticed how much brand engagement they receive if they communicate with images rather than words. Visual content is on the rise since 2012 but in 2014 it […]

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7 Social Media and Marketing Tools for SMEs

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most SME managers […]

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Navigating the age of Content

The many types of online content and the overabundance of promotion channels can make content marketing seem complicated, which requires going back to B2B marketing basics.  Read more about Focused Marketing  and Making the Most of the Age of Content.

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