NNC Services

Help Your Company Take Their Spring Cleaning Online

After what felt like the longest winter of all time, we finally got some real spring weather in New England this weekend.   Our Bucharest office recently changed locations. Fresh start is the operative phrase on both sides of the Atlantic!  As a new month, new season, and new quarter begin, I imagine you and your […]

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New to Social Media? KPIs You Should Focus On

One of the biggest challenges for any business that’s just getting its start with social media is: how do you know if you’re “doing it right”?  Without some background knowledge of the space, defining and achieving ROI can be very frustrating and very difficult. The most important thing to remember when establishing a presence on […]

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How a Blog Keeps Your Site’s Visitors Away From the Back Button

Two weeks ago, I wrote a blog discussing elements of your company’s website that will cause people to x out almost immediately.  After publishing, I started a discussion in the LinkedIn Marketing Communication group to see what other features drove people crazy.  The thread has elicited some very impassioned and thoughtful responses, and is still […]

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Klout and Kred: The Growing Influence of Social Influence Scores

Identifying and connecting with online influencers is one of the most important aspects of any social marketer’s job.  By establishing relationships with these individuals, you are not only extending the reach of your marketing content, but also augmenting your business’ social proof.  Very few purchasers are going to make a final call on your offering […]

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Vine: the Next Big Thing in Social Marketing?

Now that you’ve had time to establish your strategy and day-to-day routine for marketing with Pinterest and Instagram, don’t you think you’re overdue for a new weapon on your social utility belt? Ok, maybe you weren’t “dying” for one, but whether you like it or not, there’s a new player on the block.  Vine, owned […]

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Is Your C-Suite Hesitant to Get On Social Media?

Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day.  Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks.  Trade shows and conferences typically have their own official hashtag.  LinkedIn now features the blogs of […]

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