NNC Services provides all the essential market research services you need to grow your business:
B2B market research — When?
- You’re in new territory and little is known
- Unclear customer perceptions or attitudes
- Generate ideas for products, advertising, or brand positioning
- Screening ideas and concepts
The IT sector, and not only, should use market research continuously for assessing the size of global opportunities, measuring brand strength and for developing future products, in a fast-changing market.
NNC Services comes with vast industry experience and is providing you with the best B2B research specialists, analysis, consulting and business development services for the IT sector.
In making decisions experience and intuition may play a big part, and the decision may sometimes not justify a large spend on research. But where decisions involve significant financial, human and time resources, the risk and the costs of failure are high.
Using qualitative and quantitative research techniques, we aim to deliver the information you need to guide your business strategy and decisions. We are method neutral and use a mixture of qualitative and quantitative research techniques, be it focus groups, in-depth interviews, telephone interviews or desk research, to deliver you the best insight and reach professionals in virtually any industry and job role.
NNC Services gives you:
- A study plan and project timetable that ensure efficient and effective study execution
- B2B respondents who are qualified, articulate, and engaged
- Methods that uncover new and useful learning
- A clear, comprehensive, specific final report
- Contact us to see how we can help you
Usability testing usually involves systematic observation under controlled conditions to determine how well people can use the product. Usability testing is used in user-centered interaction design to evaluate a product by testing it on users. In general, product testing is used to assess the technical characteristics of a product, such as its scope of application, appearance or taste, without the context of the product’s brand and price.
Product Development (PDR) Research
Developing / testing / launching a new product or service cannot be done blind, you need to know what design, features potential customers want, and what would give you the edge over your competitors’ products. Whether you are developing a new product or service, or making changes to existing ones, you want to make sure you are headed in the right direction and need to be supported by quantifiable research.
Brand Image and Awareness
This research gives you benchmark levels for awareness, advertising recall and market perception. It is an ideal way to track your image against your competitors’ or to determine if any changes need to be made to your product, your advertising message or your media use.
Understanding how you and your competitors are perceived in the market has profound implications for the development of your marketing strategy.
Usage & Attitude (U&A) Research
Usage and attitude studies investigate all aspects of the relationship between users and a specific product, service or market. It is only by understanding the consumers’ needs, what they are doing and why, that you can deliver the right products and services to them in the right place at the right time.
Customer, experience, loyalty and satisfaction research
Brand usage, habits and attitudes may differ according to different types of use or different user groups. Ratings of customers (and sometimes potential customers) to show what they think is important in influencing their buying decision and how satisfied they are with their supplier on each factor.
Advertising Materials Testing (concept, slogan, visuals, poster design, billboards, TV / radio spot and others)
By testing your advertising materials you can quickly and easily find out whether your new concept will achieve the goals set. We can test your drafts against alternatives and/or against the advertising material of your competitors. If no comparable advertising material is available, our benchmarks will assist you in evaluating the quality of your concept.