Do you have a new product or service, or you are in the process of deploying one and you don’t know how to market it?
Without promoting a new and fresh product or service, no matter how well it’s made, the chances of success are very small. First of all, you must ensure that the product or service you offer is usable and meets the needs of consumers in an interactive way.
Even if the new product or service has great features and significant competitive advantages, introducing it to the marketplace can be very difficult. Costumers have to be well-informed about the product’s functions and benefits, which involves a certain investment in time and money.
Below are some of the most effective ways to promote a new service/product in the IT industry:
Identify your target audience – your current customers are most likely to buy your product/service. Also, consider segmenting your market by geographic region and concentrating your resources on the region with the largest number of target customers and the weakest competition.
Promote your product/service on your website – if you have a website (and if you don't you should), then this is where you should start your marketing campaign. Promote your product/service and company in an interactive way. Ask your customers to write testimonials about the product/service and publish them on your website.
Ask for feedback from specialized bloggers – the number of bloggers interested in IT products/services is growing. Being recognized as trendsetters in the IT industry, they can suggest others to try the product.
Write an interesting press release – tell the story of the product/service; where did you get the idea to develop the product/service and what made you think it would be succesful.
Promote the product/service through social media networks – advertising on these platforms allows you to reach a specific target audience. Determine the most effective, powerful features of your product or service and showcase them in your marketing messages and post them on every social channel you select. Write an unique and creative message in order to differentiate yourself from the competition.
Add a video describing the product/service - it can be uploaded on YouTube, on the website or on your blog.
These are only a few of the options available. The market is in constant change, and creativity should not be ignored in any promotion.