Using social media to increase brand awarness and exposure in do-it-yourself market


Bondera Tile MatSet was introduced in 2009 into one of the largest Big Box retailers in the U.S. as an easy-to-use alternative to traditional tile setting materials. Capitalizing on the explosion of the Do-It-Yourself movement, Bondera Tile MatSet gave homeowners a fast, clean and easy way to apply tile, thus, making kitchen and bathroom upgrades an affordable DIY project.

The client chose NNC Services through our referral network. They wanted – a company able to support and promote its products and events by managing the social media activity and to increase interactivity and visibility in the online environment. Also, the client wanted to be positioned as a brand leader in peel and stick adhesives that simplify the installation of tile, decorative wood trim and molding.

The collaboration between Bondera and NNC Services begun in January 2013 and is still going on. The NNC Team managed to generate visible results for the client. As a result of social media marketing, the traffic on website increases constantly. In four months, the number of followers on Twitter increased with almost 10%, the number of followers on Pinterest increased with 18% and Bondera was mentioned by bloggers and influencers in social media. The number of mentions tripled in almost 4 months.

Read case study here (PDF, 314KB)