Increase online visibility for an application security services provider
Security Innovation is an Application Security services provider based in the USA. Security Innovation offers a range of services that help organizations reduce application risk – whether that means finding vulnerabilities in a specific application, building internal security expertise or awareness, identifying high-risk applications, or trying to get at confidential data.
The client wanted to build an online community around its brand, in order to increase brand awareness. NNC conducted LinkedIn Networking activities, created and managed Security Innovation’s LinkedIn group and managed content for Security Innovation’s Twitter account. As a result, the number of Twitter followers doubled and promotional activities became a constant website traffic source.