Nine steps to a B2B contact campaign
It has become common knowledge that the success of a B2B contact campaign can be broken down into three primary components: The B2B contacts list or target audience The offer or incentive for the customer to buy the product The creative package or communication message conveyed in the overall package Experts in the field of direct mail have even established the ratio in which these elements affect the success of the campaign: 40% is driven by the contacts list, 40% by the offer, 20% from the creative package. This is all true from a big picture point of view.
Common mistakes in B2B contact marketing
B2B contact marketing campaigns have numerous cost and effectiveness advantages, but, if they’re not run correctly, they can bring more losses than benefits. Among the most frequent B2Bcontact marketing mistakes, which can transform a campaign into a failure, are: selecting the wrong B2B contacts or the desire to attract a much larger audience than the campaign budget allows. For each of these marketing errors there are solutions that allow you to design successful campaigns. COMMON MISTAKES IN B2B CONTACT MARKETING CAMPAIGNS Before you launch your own B2B contact campaign, I recommend you study some of the most common mistakes in