Learn how to appreciate your customers’ complaints

As any marketing field, B2B marketing has also to deal with customer’s complaints. An impressive number of products and services providers are irritated by the complaints received from their customers, considering them offences or, worse, reasons to end relationships with those customers. The idea is to be always prepared to receive some complaints from your customers, because you cannot eliminate them completely, no matter how careful you are. Even if you use only B2B marketing tools you should think of welcoming these complaints with a positive attitude, focusing first of all to maintain the relationship with that customer. He or
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How to get media attention

Although some people fear the media as a potential enemy, it can prove a very powerful ally if your B2B marketing team knows how to approach it strategically. Answering some key questions, a B2B marketing expert will be able to build a strategy to help you collaborate effectively with the media specialists so that your message gets delivered to your targeted audience. First of all, you have to establish why you need the media coverage and what your news is. Find out which are the best ways to interact with the press and how you can measure the results of
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How to effectively outsource the b2b marketing services

OW TO OUTSOURCE EFFECTIVELY THE B2B MARKETING SERVICES Many companies that are changing their priorities, expanding, or, on the contrary, are narrowing their activity, look at outsourcing as an effective method to cut costs. One of the departments that companies outsource more and more often lately is marketing. Outsourcing allows companies to focus more on developing their own products and on their basic operations. Other important benefits are: Access to specialized workforce Cost and time savings If, from this point of view, the benefits are obvious, you should know still that there are also risks in choosing the best
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Ten tips for writing a good b2b marketing plan

When you have a small business, whether you are an entrepreneur or an independent contractor, you need a B2B marketing plan that will help you run your business on a daily basis. This plan doesn’t have to be a very elaborate one and is also not a strict one. However, it should contain specific key information that includes the target market, as well as guidelines to gain new clients or increase sales. Here are ten things that should not be overlooked from a B2B marketing plan: 1. DEFINING THE PRODUCT OR THE SERVICE Describe your product or service in simple,
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