We have gathered facts and examples from our own experience to provide you with useful information for your marketing and sales efforts, in a series of white papers:
Reduce sales costs through efficient marketing
Success in today’s volatile business environment requires access to human resources that are well- trained in current practices across all marketing disciplines. However, companies must focus on their current activities, and often cannot focus on adopting the latest marketing tactics.
Outsourced B2B lead-gen brings 40% increase in sales ROI
This white paper aims to provide you with some relevant numbers and, finally, to draw the line on why lead-generation outsourcing is far more efficient and profitable than doing it in-house. To anticipate, an outsourced lead-generation department can bring with up to 43% better results than an in-house one.
How can PR and Advertising Agencies Increase Revenue
According to industry research company IBISWorld, the importance of social media is driving the demand for public relations firms, which are forecast to grow at an average annualized rate of 5.7% to $12.8 billion between 2010 and 2015.