NNC Services

4 demand generation strategies to help you boost sales

In today’s ever changing business world, each new opportunity that arises makes the difference between growing or scaling back your business. Customers do their own research, spending almost 60% of the sales process cycle without engaging with sales representatives, which in turn, makes it harder for companies to be in control when it comes to […]

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Who is your customer? or… B2B market segmentation!

There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally […]

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