NNC Services

The Benefits of Using Marketing Automation in B2B Companies

Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. According to IDC the market for these kinds of tools will reach $4.8 billion in 2015. Large enterprises have already found value in marketing automation technologies, the early adopters being the B2B industries such as IT, manufacturing, and […]

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4 demand generation strategies to help you boost sales

In today’s ever changing business world, each new opportunity that arises makes the difference between growing or scaling back your business. Customers do their own research, spending almost 60% of the sales process cycle without engaging with sales representatives, which in turn, makes it harder for companies to be in control when it comes to […]

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Best B2B Facebook Marketing Tips

Every B2B marketer knows it’s a must to include Facebook in their social media strategy but more than often they seem to struggle to get results from a business page. That’s because they often approach it as a personal profile, when, in fact, it should be approached as an extension of their company website and […]

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Get the most out of LinkedIn Groups

Linkedin it’s one of the most important B2B social networks out there. It offers you great opportunities to really get to know and engage your targeted audience, especially using Linkedin Groups. In order to get the most out of Linkedin Groups and become a real influencer in your industry, there are some things you should […]

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Three Essential “Don’ts” for Dealing with Feedback on Social Media

In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds.  One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels.  A Twitter, Facebook, or LinkedIn account can provide vast amounts […]

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Social Media in B2B Marketing

  As in many other domains where the “communication” element plays a leading role, business to business marketing (better known as B2B marketing) has been influenced by the take-over of social media in the last years. The traditional means of communication such as television, radio, the press, outdoors no longer appear to be enough to […]

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