NNC Services

Why context marketing is more valuable than content marketing

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.   Truth be told, content was king at the time the internet was young and barely populated. Back then, content filled with keywords was a quick way to […]

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No Business is an Island

Analyze what your competition is doing, then do better.  Better still, do something different. No business is an island, particularly in the transparent Internet environment. Knowing what the competition is doing and how you measure against it is the key to driving your business forward. Accessing detailed information on how the competition is using the […]

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Focused Marketing

B2B marketing is all about focus and careful targeting and although the advent of the Internet and the rise of social media has had a profound impact on the marketing landscape, this one fact remains true: focus and careful targeting is what makes a B2B campaign successful. However, given the complexity of the online environment […]

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Making the most of the Age of Content

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want.  To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources section, […]

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Content Marketing – The Fairy Godmother of New Business Opportunities

Consumers have become totally impassive to traditional marketing. Agile marketers understand that there has to be a better way to engage customers, since traditional marketing is becoming less and less effective. In his Social media B2B blog post, Jeffrey L. Cohen stated that content marketing is the new technique on which B2B companies have started […]

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4 ways to get customers interested in your business

  The vast majority of businesses, whether online or brick-and-mortar, need to chase after their customers. Having a clear target and approach the right content marketing strategy can deliver your message to the right customers. Bringing in prospects is not an easy task for most companies. A lot of entrepreneurs create a business starting with […]

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