NNC Services

Social Media in B2B Marketing

  As in many other domains where the “communication” element plays a leading role, business to business marketing (better known as B2B marketing) has been influenced by the take-over of social media in the last years. The traditional means of communication such as television, radio, the press, outdoors no longer appear to be enough to […]

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No Business is an Island

Analyze what your competition is doing, then do better.  Better still, do something different. No business is an island, particularly in the transparent Internet environment. Knowing what the competition is doing and how you measure against it is the key to driving your business forward. Accessing detailed information on how the competition is using the […]

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Making the most of the Age of Content

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want.  To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources section, […]

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It’s summertime – What’s a B2B marketer to do?

Summer can be a difficult season for B2B marketers.  For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it.  Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity. So, what’s a B2B […]

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How to judge a lead-gen provider by its excuses

Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting your lead-gen […]

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