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Best Brand Campaigns on Instagram to Inspire From

People love taking sneak peeks and finding out what happens behind the scenes with their favorite brands. Lots of companies understood this and provided fans with what they would appreciate most. For example, Burberry posted on the Instagram profile backstage pictures from photo shoots and avoided treating the platform like an online catalog for showcasing […]

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The New 4P’s of Marketing

In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing. In this value-driven era, the classic 4P’s of marketing are also changing. The concepts of […]

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How to get more value from Google+

For a while, Google+ has been one of the social platforms that often got overlooked by marketers, even though it plays a major role in search engine optimization (SEO). For that reason alone if nothing else, Google+ is in fact a very powerful tool to have in your social media strategy. Considering that you already […]

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Get the most out of LinkedIn Groups

Linkedin it’s one of the most important B2B social networks out there. It offers you great opportunities to really get to know and engage your targeted audience, especially using Linkedin Groups. In order to get the most out of Linkedin Groups and become a real influencer in your industry, there are some things you should […]

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Social networks, “the new pink” in crisis communication

Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become obvious that this […]

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